Top 5 Misconceptions About Writing Great Content
Everyone usually makes a few common mistakes surrounding the creation of website content.
Well, our ultimate goal is to teach you how to create great content.
Today's post is a warning about 5 of the most common errors beginners make when wanting to create content online.
Written content is a large part of our communication on a daily basis. Think about the definition of communication: the exchange of information.
What we're getting at is your writing needs to be easily understood. If you want to have great content that resonates with your readers of course. There was a title comparison I saw on a blog a while back that read:
Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly -vs- The effect of using big words when you don’t need them
Make sure to use regular, easy to understand words to create a significantly better piece. For example, don’t use "commence" if you can use "start" or "utilize" if you can use "use"!
“Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’; otherwise you’ll have no word left when you want to talk about something really infinite.” –C.S. Lewis
No, we definitely aren’t saying go and copy-paste someone else’s content to your website. Of course, you need to create and publish original content but that doesn’t mean that you have to come up with a brand new idea all the time.
Take this quote for example: “Good writing is essentially rewriting.” – Roald Dahl
A big part of writing is taking concepts and figuring out how to rewrite them. It would be almost impossible to always find something completely new to write about. For example, if you google how to improve SEO, and you’ll find thousands of different pages telling you the same concepts in a different format.
Blogging is only one part of content writing. Content writing can be the words you see on landing pages all the way to product descriptions on an e-commerce site.
You aren’t an experienced copywriter if all you’ve written are “top ten listicles” for a specific niche market.
In order to have awesome content on your website, you’ll need writers with different skillsets and specialties. Don’t take what I’m saying the wrong way, blogging is a crucial part to ranking your website on SERP’s.
When have you ever found a good quality, cheap product that was delivered fast? Never, because it doesn’t exist!
You want a cheap 700 word, SEO optimized blog post tomorrow? Well, you’ll end up getting an article written in broken english that sounds like it was written by a 6th grade student. Or maybe they’ll just send you some copy-paste work.
An inexperienced writer will actually end up costing you more, in money and time. So, don’t hire cheap writers, look for a decently priced professional.
If you think that your content marketing efforts will work without a plan then you’re most likely wasting time and going to fail. You need consistency to your writing, publishing, and posting if you want your best content to bring traffic to your site.
Don’t worry, it’s not hard at all to plan out your content and social strategies with a content marketing editorial calendar. You don’t even need to pay for one, simply create your own or download a free template. We will be adding the one we created pretty quickly on Google Docs for you to download at the end of the article.
Before you print out our calendar you should resize everything to fit your needs. Write your ideas down and pass it to a coworker for review and his ideas. With a calendar you can easily organize 6 months worth of content in an easy to read plan.
Great content is not going to come cheap. It's also not about a quick sale nor should it be published without any thought. It takes time to craft exceptional content that visitors want read, so going with a cheap, unprofessional writer will only waste your time and money. Our goal is to help you connect with your audience and build trust in your niche in order to drive more sales. So, don't be discouraged if you've believed one of these myths before.
Do you have anymore myths that we didn't list and have you ever made the mistake of going with a cheap writer? We would like to hear about it in the comments below!